How to Become an Architectural Photographer
I’ve been an Architectural and Interior Photographer for over a decade but officially started my own business in 2018. Since then, I’ve shot hundreds of projects, traveled to different states, met some really cool people and seen some really cool things.
More than anything, I found my passion.
So, let’s dive into what it takes to become an Architectural or Interior Photographer.
The Basics of Photography
First things first here - you have to understand the basics of photography. Especially as it relates to architecture. Understanding the rule of thirds, exposure, aperture, ISO, and shutter speed are absolute non-negotiables if you want to make it in this industry. Experiment with different types of photography—landscape, portrait, and macro—to get comfortable with your camera settings and develop your unique style.
Architectural photography is more than just taking pictures of buildings. It's about capturing the essence of a structure, its design, and how it interacts with its environment. Start by studying architectural styles and history to gain a deeper understanding of what makes a building unique.
Investing in the Right Photography Gear
The gear and equipment seems to be never ending and the dollar signs start to add up FAST if you’re not careful. I’m here to tell you that you do not need it all right away (your bank account can thank me later).
The essentials: a high-resolution camera, a wide-angle lens, and a sturdy tripod. The wide-angle lens allows you to capture more of the building in a single frame, while a tripod ensures your images are sharp and free of camera shake. Consider investing in tilt-shift lenses as well, which help correct perspective distortion.
This gear will allow you to capture and deliver photos but as your business grows, you’ll want to start to invest in some higher-end gear (this is when you start to charge those higher-end prices!).
Upgrading Your Photography Gear
After you’ve signed a few clients and start to generate revenue, you should consider putting that money back into your business by upgrading your gear. I promise promise you that this pays off in the long run. Bigger, more established clients are looking for precision.
My suggestions for upgrades: a drone (read all about drone photography here), full-frame camera body, specialized lenses, gimbals, and lighting.
A drone is an invaluable tool for capturing aerial shots of large structures and urban landscapes, offering perspectives that are impossible to achieve from the ground.
Specialized lenses like ultra-wide-angle lenses or fisheye lenses for creative effects and are great for clients with a vision.
A gimbal can also help stabilize your camera for smooth video work, adding another dimension to your portfolio.
Have some specific questions about your path to be an Architectural Photographer? We can chat 1:1 in my Photography Consulting service! All tailored to you, from a Photographer who has been there.
Mastering Lighting Techniques
Whether you’ve upgraded to artificial lighting or are using natural light, it’s important to understand the impact lighting can have on a shot.
Not to be dramatic, but lighting is one of the most (if not THE most) critical aspects of architectural photography.
Natural light can create stunning effects, but it’s essential to know how to work with both harsh and soft light. Learn to use golden hour and blue hour lighting to your advantage, and consider using artificial lighting for interior shots when you’re ready to upgrade. Reflectors and diffusers can help manage light and shadows to achieve the perfect balance in your photographs.
See how we play around with lighting!
Perfect Your Composition
Composition in photography is the arrangement of visual elements within a frame to create an aesthetically pleasing image that guides the viewer's eye. When it comes to architectural photography, there is a lot to consider with composition. Pay attention to lines, symmetry, and angles. Use leading lines to guide the viewer’s eye through the image, and look for interesting angles that showcase the building's design. Don’t be afraid to get creative with your shots—sometimes the most striking photos come from unconventional perspectives.
Editing Architectural Photos
You’ve got the photos, but your job isn’t anywhere near complete (sorry!).
Post-processing is where your photos can truly shine. Use editing software like Adobe Lightroom or Photoshop to enhance your images, correct distortions, and bring out the best in your photos. Pay attention to color balance, contrast, and sharpness to ensure your final images are crisp and professional. However, be careful not to over-edit—aim for a natural look that stays true to the building’s appearance.
Check out Adobe’s Lightroom Academy if you need some help learning how to use this software!
How to Sign Architectural Photography Clients
This is probably the section most of you have been waiting for.
Gear? Check.
Lighting? Check.
Software? Check.
Clients? Crickets.
Believe me, I get it. Signing those first few clients is challenging! You’re not going to start with the Hyatt Regency’s of the world. Your first few projects may be small, with low budgets. It’s okay - we’re going to grow. These smaller projects will help you build your portfolio and start to market your business.
My top tips for signing new clients:
A Strong Portfolio. A strong portfolio is your ticket to landing clients in architectural photography. Focus on quality over quantity, showcasing only your best work. Include a variety of buildings, such as residential, commercial, and historical structures, to demonstrate your versatility. Your portfolio should reflect your unique style and your ability to capture the essence of different architectural designs.
Network network network. Networking is key in any photography niche, and architectural photography is no exception. Connect with architects, real estate agents, developers, and interior designers who may need your services. Use social media platforms like Instagram and LinkedIn to showcase your work and reach potential clients.
Consider creating a professional website where clients can view your portfolio and contact you directly. (Need a recommendation? FlyDog Digital built my custom website! Make sure you tell them I sent you their way!)
Photography Mentoring
I love my career as an Architectural Photographer and you can too. I promise. I know there’s a lot in this post about what to do and it can be incredibly overwehelming.
I spent years toughing it out alone as I tried to master the architectural and interior photography game. As one of the few women in this field, I often felt isolated, navigating the complexities of this industry without guidance. What I would have given to have someone answer my questions and provide mentorship!
Now, I’m thrilled to be that mentor I wish I had had. Whether you're just starting out or looking to deepen your expertise in this niche, I'm here for you. There's no such thing as a stupid question, and it's never too early or too late to seek guidance.
