How To Photograph New Builds | Commercial Real Estate Shot List
In my opinion, commercial real estate photography is one of the most difficult types of shoots to master. While it may seem simpler than a moody restaurant or extreme detail photography, capturing a sense of warmth and comfort in a brand-new space is a challenge unlike any other.
So, where do you start when the only direction you have for the shoot is "make it look good"? Fear not, because today I'm sharing my go-to approach for photographing new builds, complete with a commercial real estate shot list that'll make those properties pop!
The Initial Walkabout: Setting the Scene
Let's start at square one. You've just rolled up to a brand spanking new property, and are completely overwhelmed on where to start. First, take a deep breath. Second, grab your camera and walk the property.
In those first few minutes, I like to leisurely stroll around the property, soaking it all in. As you’re doing this, try to get a feel for what the vibe is. Cozy? Luxurious? A fun work environment? Whether it's an office building, residential complex, or something in between, my mission is to get into the minds of the builders and also find the areas that demand my attention. Think break rooms, conference spaces, and any quirky features that scream out at you.
Choosing Your Favorite Spaces To Shoot
When faced with multiple options for a shot, in my mind I always try to remember to keep it simple. If there are several conference rooms, I'll choose the most aesthetically pleasing or the one that looks the most staged. For open office spaces, it's about capturing the essence of the hustle and bustle.
While you're at it, don't forget the exterior shots. These are like the cover of a book – the first impression that potential buyers or clients will see. Make them count!
Nailing the Close-ups
Sure, the big picture is important, but don't underestimate the power of details. As I move through the space, I keep my eyes peeled for opportunities to capture the finer points – the furniture, the lighting, the design elements that add that extra oomph.
Taking close-ups during your walkabout not only adds depth to your portfolio, but shows to your client how well-rounded you are at capturing an entire space.
Time Management Is Always Key
Time is money, especially in the world of professional photography. So, how do you tackle spaces that require a little extra time, like the notorious break room? It's all about strategic planning.
Identify the areas that will eat up the most of your precious minutes – break rooms, conference rooms with a gazillion chairs, or any spot that needs a little decluttering and organizing. Knock these out first and save the quicker spaces for the end.
With The Basics Down, Let Your Eye Do The Work
Now that you've got the basics down, it's time to let your creative eye shine and trust you know how to take good-quality photos. Experiment with lighting, angles, and composition. Play with the natural light pouring through the windows or create dramatic shadows for added flair. After all, it's not just about showcasing the space; it's about telling a visual story.
Whether you're handed a detailed shot list or left to your own devices, approaching new builds like a checklist can make all the difference. So, the next time you find yourself staring down a pristine property with a blank slate, remember to walk, choose wisely, capture the details, manage your time, and let your creativity run wild.
If you’re still unsure of how to capture a new build to its full potential, connect with me! From one photographer to another, sometimes it’s best to sit down and brainstorm all the possibilities with someone else. Click the button below and let’s schedule a 1-on-1.
